Goals and results
The initial brief envisioned a physical event, but the pandemic forced the brief to be reworded and revised to maintain constant contact with the target audience, while taking advantage of a different than usual medium.
Agencies involved
Sinergie: creative concept definition, event management and implementation.
Double: podcast production.
What we did
We created a storytelling to lead the consumer inside the BMW world. For the occasion, Enrico Brizzi hosted 12 podcasts – 6 for the summer season and 6 for the winter season – where guests pitched their “High Altitude Thrills,” experiences, thoughts and adventures related to the world of sustainability.
Additionally, a contest was launched to award the consumers that were drawn with incredible travel experiences.
Podcast guests:
Winter season
Maurizio Chieli, Tamara Lunger, Simone Faggioli, Eleonora Farina, Alberto Bregani, Simone Moro.
Summer season
Simon Messner, Frankie Hi Nrg, Petra Cola, Federica Mingolla, Il Vik, Dino Lazzaretti.
