Goals and results
The initial brief envisioned a physical event, but the pandemic forced the brief to be reworded and revised to maintain constant contact with the target audience, while taking advantage of a different than usual medium.
Sinergie: creative concept definition, event management and implementation.
Double: podcast production.
What we did
We created a storytelling to lead the consumer inside the BMW world. For the occasion, Enrico Brizzi hosted 12 podcasts – 6 for the summer season and 6 for the winter season – where guests pitched their “High Altitude Thrills,” experiences, thoughts and adventures related to the world of sustainability.
Additionally, a contest was launched to award the consumers that were drawn with incredible travel experiences.
Maurizio Chieli, Tamara Lunger, Simone Faggioli, Eleonora Farina, Alberto Bregani, Simone Moro.
Simon Messner, Frankie Hi Nrg, Petra Cola, Federica Mingolla, Il Vik, Dino Lazzaretti.