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CDP Venture Capital SGR

Goals and results

To define and develop a social strategy capable of enhancing the services offered by CDP Venture Capital SGR to startups with an institutional pitch geared primarily toward a business audience.

Agencies involved

Brainwaves: communication strategy definition, graphical asset creation, social media management.
LinkedIn campaign management.

What we did

The project strategy identified the creation of two weekly columns as a solution:

  • Startup Tales, where startups are told up close, directly from the perspective of the founders themselves.
  • Xjobs, a column that features open job positions within startups sponsored by CDP Venture Capital.

For both columns, we handle both content creation and publication, as well as the media plan and sponsorships.