Goals and results
The conception for Halloween of a special digital activation for large retailers, and a “Un ballo da brividi” prize contest on TikTok, Instagram and Facebook. Goal – to reach out to Italian families, inviting them to take part in the “Un ballo da brividi” contest and win the ultimate prize and lots of Haribo candy packets!
SINERGIE: creative concept definition, graphical asset creation, influencer management.
What we did
Creation of Haribo’s “famiglia da brividi” featuring six characters, each tied to a different candy and with its own monstrous characteristics.
The choice to create the characters fell on VAPS, the Milanese illustrator who has worked for over ten years with top brands such as Foot Locker, Vans, Espolòn and Gribaudo, a children’s publishing house part of the Feltrinelli Editore Group. Conception of a contest on the TikTok platform with a challenge for users: to repeat the choreography created by ballet dancer Javier Rojas (winner of the Dance category of Amici 19), upload it on www.haribounballodabrividi.it and be voted by the community. For the occasion, an ad hoc Branded Effect was created on the platform with the corresponding music track and Haribo mascot available among the usable effects. Involvement of Talents and Influencers to drum up the contest, including Chiara Ferragni.