Goals and results
Our educational sampling was complemented by an onsite and digital activity involving 4 leading influencers: Giulia Pauselli, Anselmo Prestini, Erica Liverani and Martina Rando.
Louder: concept, production, engagement.
What we did
The Special K tour touched 4 major Italian cities (Turin, Bologna, Rome and Milan) to tell how to best start the day by sharing the “secrets” of wellness, lots of fun and super special guests. On all occasions, the positioning was perfect from both a central role and flow perspective. The meet&greets with influencers brought wellness issues to life.