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Kellogg’s Special K

Goals and results

Our educational sampling was complemented by an onsite and digital activity involving 4 leading influencersGiulia Pauselli, Anselmo Prestini, Erica Liverani and Martina Rando.

Agencies involved

Louder: concept, production, engagement.

What we did

The Special K tour touched 4 major Italian cities (Turin, Bologna, Rome and Milan) to tell how to best start the day by sharing the “secrets” of wellness, lots of fun and super special guests. On all occasions, the positioning was perfect from both a central role and flow perspective. The meet&greets with influencers brought wellness issues to life.