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Lavazza ATP

Goals and results

The experience starts at the Nitto ATP Finals Fan Village, where history, tradition and technology meld in Piazza San Carlo inside an impressive installation that will bring Lavazza A Modo Mio Barista Technology to life. A riveting experience inside an approximately 5-meter-high coffee machine dedicated to discovering real Italian espresso through an “infinity mirror” intriguing experience.

Agencies involved

Louder: concept, production, engagement.

What we did

An impressive installation to bring to life the Lavazza A Modo Mio Barista Technology.

Together with Lavazza we played at home, in our Turin, giving international guests a compelling experience in the iconic setting of Piazza San Carlo, offering tennis fans from around the world an experiential taste of Italian espresso culture. We brought the ‘augmented’ version of Lavazza’s Desea to life, reconciling our creativity with our passion for design and technology, creating a visitable, captivating installation for a journey into the world of genuine espresso.