Goals and results
To conceive the opening event of the new Lenovo Space in downtown Milan, with an idea that breaks away from the conventional launch event and create a storytelling concept that engages consumers, lending Lenovo’s “Smarter Technology for All” vision a physical space to enjoy a first-hand experience of all the benefits of IT innovation.
Sinergie: concept definition, online event organization and management.
What we did
In keeping with the launch event and to reach out to the Brand’s younger target audience, for this new “episode” live from the Lenovo Space, Alessandro Cattelan hosted the show directly from his twitch profile, together with Nicola Berti and other special guests.
Again, “talk” turns into an opportunity to showcase the services of the new store as well as the benefits of IT innovation.