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Mind Electronic Renaissance

Goals, results, project.

A special event for a special “Client”: all of us.

After the first and unexpected lockdown that put everyone’s lives on standby, our intent was to give a sign of hope and confidence.

For this reason, leveraging on the universal language of electronic music, we collaborated in the making of a streamed event involving the international community, with over 1 million views and € 7000 raised for the Italian Red Cross.

In charge of everything, Ilario Alicante, DJ and record producer, whose performances rekindled the tree of life at Mind, Milano Innovation District.

SG Company handled the production of the event and cooperated with other partners such as Fabrique Milano, Amnesia Milano and Social Music City Milano.

Agencies involved

Sinergie: concept definition, organization and event management.