Goals and results
Inspired by Pandora’s latest collection of constellations, to conceive a local-based activation that could develop through different touchpoints – including the event – and in an absolutely disruptive and out of the Box way.
Agencies involved
Sinergie: strategy definition, event management and organization.
What we did
Starting from the features of the new Pandora collection, a strategy – from both a communication and planning perspective – was defined to exploit all the possible levers of the marketing mix with the aim of accompanying the consumer in a true immersion in the brand.
Hence the idea of a unique light design installation across Italy placed on Torre Branca, a location from where consumers were able to enjoy a unique experience: looking at the stars from more than 100 metres above the ground.
On top of this, touchpoints and guerrilla marketing activities were implemented in the vicinity of the installation, from Parco Sempione to City Life, via Moscova and largo Cairoli, to engage with and involve the public, inviting them to the show at the gates of Parco Sempione.
The use of specially created hashtags helped boost the event on the various media.
