Goals and results
To conceive the opening event of the new Lenovo Space in downtown Milan, with an idea that breaks away from the conventional launch event and create a storytelling concept that engages consumers, lending Lenovo’s “Smarter Technology for All” vision a physical space to enjoy a first-hand experience of all the benefits of IT innovation.
Agencies involved
Sinergie: concept implementation, event management and organization.
Double: multimedia content production.
What we did
For this project, the idea was to turn the Opening Show into something that could engage the consumer in the brief interlude of the launch and beyond too.
Hence the idea of a storytelling that could take users on a journey to discover the Lenovo world, the services offered and the new Store.
A real Talk Show in several episodes set in the new Flagship Store and hosted by Alessandro Cattelan with guests of the likes of Mara Maionchi, Francesco Mandelli, Nicola Berti and Hell Raton.
