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Goals and results

A race against time to organize in less than a month, in a fully digital rendition, 3 events on the same day for the birth of the Windtre single brand. The events, originally scheduled to be physically attended, risked being totally cancelled due to COVID-19 related event stoppages. SG Company and WINDTRE transformed a convention into an impactful TV format of huge value.

Agencies involved

Sinergie: concept definition, event management and implementation.

What we did

  • 1 digital press conference for journalists
  • 1 live event streamed for employees
  • 1 live show streamed for clients
  • Presence of prominent international and national guests including Uma Thurman and Fiorello.