Goals and results
A race against time to organize in less than a month, in a fully digital rendition, 3 events on the same day for the birth of the Windtre single brand. The events, originally scheduled to be physically attended, risked being totally cancelled due to COVID-19 related event stoppages. SG Company and WINDTRE transformed a convention into an impactful TV format of huge value.
Agencies involved
Sinergie: concept definition, event management and implementation.
What we did
- 1 digital press conference for journalists
- 1 live event streamed for employees
- 1 live show streamed for clients
- Presence of prominent international and national guests including Uma Thurman and Fiorello.
