Goals and results
The cooperation between Google and SG Company Società Benefit S.p.A. continues for the implementation of the event dedicated to YouTube stakeholders and partners for the launch of the new schedule.
Agencies involved
Sinergie: strategy definition, event management and organization.
Double: video content production.
What we did
A main stage dedicated to official brand communications alongside experiential corners, dedicated to the topics covered by the YouTube Channels that performed best during the year, where guests could connect and enjoy the dedicated activities.
On top of that, a few celebs spiced up the event: Geppi Cucciari, godmother and host of the evening, and then guests of the likes of Elisa, Michele Bravi and Roberto Saviano took turns in offering unique experiences to the audience.
