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AMC Cooking show

Goals and results

To organize AMC’s first Phigital 3D content convention and unveil Audiotherm, the Brand’s cooking control tool, to the sales force. To allow attendees to get acquainted with the product without being able to see or touch it live, while still making them feel its full potential. The convention was also an opportunity to deliver a narrative of the technology and potential of the product which, through Bluetooth connection and the new Cook &GO APP applied to the world of food, radically changes the approach to daily food preparation, also shown through four Show Cooking moments during the live broadcast.

Agencies involved

Sinergie: concept definition, organization and event management.

What we did

By using 3D technology that allowed the Audiotherm to materialize on stage floating in the air, and augmented reality that boosted the experience, enhancing it through an incredibly life-like design, we achieved the first virtual experience for the client.

On top of that, technology took centre stage with virtual 3D graphics, 6 Realtime multiple scenarios, 2 Mediaserver Disguise D3, Main Studio fitted with immersive 250 sqm greenback, professional lighting of the greenset with 40 motor-driven spotlights, full HD broadcast direction with 13 cameras, 2 tracking cameras with Mo-sys system, multiple and modular interactive obj graphics managed with Notch system and 4 rooms connected live for Showcooking with dedicated virtual directing.

Lastly, Natasha Stefanenko, actress and TV host and former Russian model naturalized Italian, chosen as godmother of the event