Goals and results
Creation of the Brand and Visual Identity of Be Power Group and subsidiary Be Charge. A three-year communication path for the Be Charge brand to achieve specific goals: Brand Awareness, Equity and positioning on the Italian market for different targets and stakeholders, with a data driven approach, strategy solutions and creative ideas.
SG Company was also in charge of managing the website, digital and social activities, creating a dedicated blog, and the press office.
Agencies involved
Sinergie: creative strategy definition, brand and visual identity development, website design, digital and social plan, blog, press office.
What we did
Planning of new logo and graphics specifically for:
- Visual Charging Stations and Partnerships
- New Identity Be Power HQ
- Corporate Fleet Branding
- Production Materials and Gadgets
Development communication campaigns:
- Creation of a “Be The Change, Be Charge” video manifesto that engaged the entire SG Company creative and digital team and was premiered at the 2020 edition of Fuorisalone.
- Conception of the branded content Storie di Carica, appearing on the Wired.it website and on the brand’s social channels, stories of people united by the charge they made that enabled them to make a change, boosted by a meticulous omnichannel strategy.
